An editorial question guide adapted from the sources below. Answers are summaries, not a verbatim interview.
Where does Steve’s story begin?
Some rider stories are really life stories with motorcycles running quietly through the middle. Steve Schofield’s is one of them. Raised in Chicago, his family history included a flower business dating to 1896 and stories colorful enough to sound fictional.
How did his career develop?
His own path moved through law enforcement, Los Angeles and a long career in advertising and experiential production. Motorcycles remained part of the connective tissue — machines, people and a culture that overlapped with the same riding circle that would later become part of Ride Boundless.
What connects the different chapters?
Across those different chapters, motorcycles stay present. So do the people he meets through riding.